josefin matsdotter berggren-pg电子官方
interior designer, communication & interior design
“i see ikea helping to improve what people are best at.”
how did you get started in ikea and what have you done so far?
i was working as a freelance designer in stockholm, but always wanted to work with ikea. i took courses for a year and then got an internship with ikea. i wanted to be in älmhult where it all started. for a year now i’ve been working at the ikea store in älmhult.
why did you want to work with ikea?
working with ikea has been in my head since i was small. as a child going to ikea was so exciting. i kept track of all the collections. ikea was a big thing for me. we have a design language. i love to see it transforming every year into new things. it’s really exciting to be part of it. plus, we are lot of cultures, bringing different ideas and endless opportunities.
what are the most inspiring responsibilities or tasks you have in your current role?
i love building up a space. trying to imagine the people who live there and what they want. creating a story. that’s really interesting. i’m pretty new, but i really feel like people give you the chance to think outside the box all the time. that keeps my creative fantasy. at the same time, i need to show stuff that sells. it’s a lot about philosophy in some way. about people.
what advice would you give someone thinking about this job?
it’s a lot more than you think! there are many factors you have to consider, but it always starts with the many people. it’s not about the latest trends, even if you need to know that as well.
what is your favourite aspect of the ikea culture and values?
i appreciate the part where everyone helps out. everyone is appreciated for what strengths they bring, rather than that they are different. ikea in general is good at bringing out the best in people, instead of making everyone the same. it’s about finding the best in people and letting them step up in that.