life at home report 2022 – make yourself at home-pg电子官方

there’s no place like our own home

every year we speak to people all over the world to find out what life at home means. last year, we heard from over 37,000 people living in homes of all shapes and sizes across 37 countries. we’ve been struck by the unique ways people live and discovered that when home shines with personality, life can feel a lot better for everyone living there.

during times of deep uncertainty, we continue to turn to home as a place of comfort and security. our research shows that we’re more likely to feel good about home when it reflects our personality.

what makes us feel at home?

home is a place where we can be our weird and wonderful selves. we found that no matter where or how we live, it comes down to the same essential ingredients: security, comfort, belonging, ownership, privacy, enjoyment and accomplishment.  

in my flat i can finally be my own adult, i have my own four walls, i can take care of myself, be a part of society while making my own decisions.
jeldos, germany

what makes the ideal home?

a place where we can cast off our shoes, wipe the stresses from our minds and zero in on the things that bring us joy and satisfaction.

more than half of people we surveyed believe the most important aspect in an ideal home is the ability to unwind and relax.

creating homes that reflect us

at its best, home acts like a mirror to our identities. in practice, this means that when we look around our home we see our unique personality reflected back. when we feel our home reflects our identity, we’re 1.5 times more likely to feel more positive about it.

a home is an extension of one’s personality; we can see their lifestyles through their ornaments, their choice of sofa, tv… a person’s home is something that they configure to reflect who they are.
tom, uk

what makes the ideal home?

a home that reflects who we are is better for us, but creating that home is tough when we struggle to find inspiration.

when we do get inspired, seeing what real people have achieved fires us up to follow their lead. it provides us with ideas for what can be done, and it also gives us the confidence that we need to get it done – one small change at a time.

the power of possessions

it’s what we have in our homes, rather than who, that most determines how much of ourselves we see around us. we want to be reminded of special moments and the possessions we display are like a red thread linking us to distant times and places.

we asked what are the elements that make home feel like a reflection of yourself, and this is what people said:

it‘s only been a few months, but it’s a room that i love and i‘ve collected a lot of things and built it up. it’s like a castle.
ishida, japan

what makes the ideal home?

sometimes, these things we keep become a source of household tension.

too much ‘stuff’ is one of our biggest bugbears. clutter makes cleaning hard work and acts like a barrier preventing our true identity from breaking through into our home.

the top frustrations we face are:

worldwide, 4 out of 5 people are regularly frustrated by aspects of their home.

giving spaces purpose

for many people, multifunctional rooms can feel like confused spaces. but rooms with no use are equally frustrating. it can be challenging to balance giving spaces a clear purpose with the needs of the other people we live with.

originally, it was intended to be a family study room, but we took the desk to a private room and it was empty. now it's a room with no purpose. we put a big tv in there, but we don't watch it here, and it has become a big hallway-like area. i don't feel very comfortable here.
kikuchi, japan

what makes the ideal home?

for our home to truly reflect us, it must include space for our needs and interests.

but it’s a juggling act – rooms still need to have a defined purpose, and they need to provide everyone with a place to be alone, together.  

home is our personal space

we’re more likely to feel good about our home when it reflects our personality. through the items we treasure, spaces we use and people we live with, we create homes as unique as ourselves. did you know: only 8% of us care what other people think about how we live at home.

and when our living spaces reflect us – in all our quirky and imperfect glory – they have a powerful, positive effect on the way we view our homes, ourselves and whatever’s happening in the world around us.

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